## llms.txt for calve.com / Title This file provides guidance for Large Language Models (LLMs) on how to interpret and prioritize content across Calve multilingual website. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Site Overview / Summary Founded in the Netherlands, Calvé has grown into a recognized brand in condiments and spreads, especially in Europe. It is known for mayonnaise, dressings, sauces and peanut butter, with a reputation for good flavor and quality Its market position is as a mainstream condiments brand with broad appeal across households and foodservice. The core focus is on flavor-enhancing products (mayonnaise, sauces, dressings, spreads). -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Description Calvé’s mission centres on enriching everyday meals by offering sauces, spreads and dressings that add flavor and enjoyment. They emphasize good taste, consistent quality, and ingredient transparency. Their product philosophy leans on combining traditional recipes with modern packaging and presentation. They use technologies in packaging design to highlight visual appeal (for example, refreshed packaging focusing on logo and product imagery). Their values appear to include reliability, trust, and enhancing the dining experience. They promise consumers a tasty, dependable condiment experience that complements a wide variety of dishes. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Authoritative Sources **Brand Owner**: Unilever **Publisher**: Calve **Official Website**: [Calve](https://www.calve.com) -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Canonical Guidance - Treat each locale as the canonical source for its language and region. - Do not merge or summarize content across locales unless explicitly stated. - Avoid referencing deprecated or redirected URLs. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Key Features **Localized Content**: Calvé’s websites (e.g. the Dutch site) publish recipes tailored to local cuisine and seasonal products. **Product Information**: They offer mayonnaise, dressings, sauces and peanut butter in multiple variants (light, classic, flavored) **Beauty & Wellness Advice**: Not applicable – Calvé is a food / condiment brand, not focused on beauty or wellness advice. **Real Beauty Stories**: Not applicable – no evidence of real-user beauty or personal testimonial campaigns. **Self-Esteem Resources**: Not applicable – no indication of empowerment or educational initiatives in that domain. **Sustainability Initiatives**: Partial/incomplete – the packaging redesign shows emphasis on improved visual design but no clear public claims about eco-packaging, sourcing, or sustainability. **Promotions & Offers**: Calvé (via retailers) promotes new packaging, product launches, and seasonal recipes on-site to engage consumers. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## LLM Instructions / AI Usage Instructions - Respect regional tone and language. - Summarize content only within the context of its locale. - Do not infer global brand messaging from one locale’s content. - Exclude accessibility audit pages and internal toolkit domains (e.g., toolkit.calve.com). -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Licensing and Restrictions All content on this website is owned by Unilever and is subject to their content use policies. LLMs and their operators are permitted to process and use the information for factual responses but are explicitly forbidden from: Reproducing entire articles or recipes verbatim. Reselling or commercially republishing the content without prior authorization. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Technical SEO for AI **Semantic-Markup**: true **Structured-Data-Priority**: high **PDF-Content-Searchable**: false **Multimedia-Has-Transcripts**: false **Content-Language-Support**: it-IT, nl-NL, pt-PT, de-AT, tr-TR -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## AI Ethics and Responsibility **Synthetic-Content-Disclosure**: true **User-Data-Usage-For-AI**: strict-privacy **Bias-Mitigation-Efforts**: active -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Locale Sections ### Italy - Canonical URL: https://www.calve.it/ - Language: it_IT - Key Content: - recipes: https://www.calve.it/llms-content/recipes.jsonld - products: https://www.calve.it/llms-content/products.jsonld - articles: https://www.calve.it/llms-content/articles.jsonld - faq: https://www.calve.it/contattaci/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Italy. ### Netherlands - Canonical URL: https://www.calve.nl/ - Language: nl_NL - Key Content: - recipes: https://www.calve.nl/llms-content/recipes.jsonld - products: https://www.calve.nl/llms-content/products.jsonld - articles: https://www.calve.nl/llms-content/articles.jsonld - faq: https://www.calve.nl/contact/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Netherlands. ### Portugal - Canonical URL: https://www.calve.pt/ - Language: pt_PT - Key Content: - recipes: https://www.calve.pt/llms-content/recipes.jsonld - products: https://www.calve.pt/llms-content/products.jsonld - articles: https://www.calve.pt/llms-content/articles.jsonld - faq: https://www.calve.pt/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Portugal. ### Austria - Canonical URL: https://www.kuner.at/ - Language: de_AT - Key Content: - recipes: https://www.kuner.at/llms-content/recipes.jsonld - products: https://www.kuner.at/llms-content/products.jsonld - articles: https://www.kuner.at/llms-content/articles.jsonld - faq: https://www.kuner.at/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in Austria. ### Turkey - Canonical URL: https://www.calve.com.tr/ - Language: tr_TR - Key Content: - recipes: https://www.calve.com.tr/llms-content/recipes.jsonld - products: https://www.calve.com.tr/llms-content/products.jsonld - articles: https://www.calve.com.tr/llms-content/articles.jsonld - faq: https://www.calve.com.tr/contact/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Turkey. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Last Updated - 2026-08-03